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Power of Influence has Moved to the Web


Bieber

The Benefits of Blogging. Power of Influence has moved to the web. It’s clear we are no longer solely influenced by rock stars, TV shows and hollywood. According to Mark Schaefer, “Content that moves is power.” He calls it the 7th weapon of influence, referencing his book, Return on Influence. He is also the author […]

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March Blogging Madness


Famous Bloggers and 12 Unique Content Promotion Tipsby Cathy Rodgers If you’ve heard of Julie & Julia or the Pioneer Woman, then you know it all started with a blog. The Pioneer Woman started taking photos and talking about her life on the farm: rounding up cattle, adventures of her four children, sharing cooking tips […]

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Find Your Story and Develop Your PR Brand


So What’s Your Story? This first appeared on the Marketing Mel site, by Guest Blogger Cathy Rodgers, owner of 7 Waves Marketing Everywhere I look, it seems the same message is being told: “invest in content,” “know who you are trying to reach,” and “the story is important.” Telling the story of what goes on […]

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