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Business Impossible: 7 ways to Amaze the People you do Business with


Make Changes to Increase Profits My favorite television show is Restaurant Impossible! Not only do I like to watch Robert Irvine and his no-nonsense approach to business, but I also enjoy his problem solving methods. There are a tremendous amount of challenges for small business operators in today’s economy and restaurants are not the only […]

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Help – Should my Business be on Facebook?


Ramping up your Online Brand Report after report indicates national advertising budgets are shifting from TV, print, and magazines toward social media. Gigantic budgets paying for TV time and print placement are now paying for social media time at an hourly rate. Many analysts have also reported social media sites (especially Facebook) are the demise […]

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Find Your Story and Develop Your PR Brand


So What’s Your Story? This first appeared on the Marketing Mel site, by Guest Blogger Cathy Rodgers, owner of 7 Waves Marketing Everywhere I look, it seems the same message is being told: “invest in content,” “know who you are trying to reach,” and “the story is important.” Telling the story of what goes on […]

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Seven Alternatives to Old School Advertising


There are many mediums of advertising available to business owners, but the day I pulled a 16 page mini magazine out of the mailbox from a car dealership, I began to seriously look at alternatives to old school adverts. Instead of cramming every bit of information known to mankind about one business into a newspaper […]

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Dare to Break Out of the Mold – Make Your Business Uncommon


“Real differentiation has become rare.” These were the powerful words of Youngme Moon at the Inbound Marketing Summit in Boston on 9/14. This brought to mind the “what if” brainstorming exercises, like “what if” our company offered this? “What if we provided this service? No one else is doing it ….” These are great exercises […]

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Three Things I Learned About Social Media at the Inbound Marketing Conference


Personalization seemed to be the theme of the IMS 2011 conference, which translates to making it easy for others to communicate with you. These are just three practical takeaways I learned and wanted to share. Your Twitter Identity. When several panelists began sounding off their Twitter ID’s with underscores and numbers my friend and I […]

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