Seven Reasons why Email Marketing Still Works
Easy Promotional Tools Email is a common denominator for getting the word out about your products and services and should be part of your primary marketing strategy. According to Silverpop, “Click through rates are still higher than online advertising.” That’s 3.1 percent average click through in the U.S., according to their 2012 study. So in […]Read More >
It’s the Latest in Technology and I just Sold Management!
Look – we’re using the QR Code Many management teams have been wowed by marketing firms and in-house gurus with the latest in technology. Those were my immediate thoughts as I passed by this billboard featuring a giant QR code in the North Carolina Mountains. While traveling at 60 mph should I hold […]Read More >
Seven Tips to Create your Personal Brand
The following is a guest blog post from my Twitter friend and PR Pro, Mary Ellen Miller of Marketing Mel. Let’s face it. We’re going to be moving around in our careers. The days of staying in one job for 35 years and retiring with a gold watch are over. According to the Bureau of […]Read More >
How to Post as Your Business on Facebook: A Guide for Newbies
We get a lot of questions about Facebook, and there do seem to be many steps for each action. This is a simple guide I put together for one of my clients, and I hope it helps you: To go to another Facebook business page to make comments as your brand, just follow these easy […]Read More >
You’re Freezing Me Out of Social Media
A local magazine just announced winners of the “Best Companies” in town, which were voted on by the readers. This is quite an honor for so many local businesses, but unfortunately, they can’t interact with the magazine on Facebook and connect with all the other winners. Instead, the magazine has chosen to block all posts […]Read More >
Does Social Media have a Formula?
It seems more and more companies are putting a process together for automated marketing. As more and more companies continue to stage “push marketing” for their social media sites, is there something we are missing? more about the perceived While automation in tweeting and Facebook posting certainly has it’s place and can be a time […]Read More >
Popular Newsmakers and Branding: Conan and Cheetos
This is a brilliant illustration of brand awareness combined at the top of popular news. quick payday loans weekendRead More >
It's All in a Name
While visiting Asheville recently, I ran across a local magazine reminding me that what you do should be included in your company name. If your tagline can reinforce what you sell or further describe the service you provide, then you have really hit the jackpot. If you happen to have a limited marketing budget (and […]Read More >
You Don't Need Mammoth Words to Create Imagery
Are there any new marketing campaigns out there? I just ran across some new campaigns for radio, church, and the Web – all proving that you don’t need mammoth words to create visual imagery in someone’s mind. Here are some examples I’ve seen and heard: A radio commercial, “Have a luau in your mouth” Mentos. […]Read More >
What is this brand and where did I get this mouse?
I currently use a mini mouse with a retractable cord and a USB connection. It travels well with me and even has a neon blue click button. I picked it up at a trade show a couple of years ago, but have no idea what NSF 140 means. So I did a Web search and […]Read More >