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It’s the Latest in Technology and I just Sold Management!


Look – we’re using the QR Code     Many management teams have been wowed by marketing firms and in-house gurus with the latest in technology. Those were my immediate thoughts as I passed by this billboard featuring a giant QR code in the North Carolina Mountains. While traveling at 60 mph should I hold […]

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Seven Tips to Create your Personal Brand


The following is a guest blog post from my Twitter friend and PR Pro, Mary Ellen Miller of Marketing Mel. Let’s face it. We’re going to be moving around in our careers. The days of staying in one job for 35 years and retiring with a gold watch are over. According to the Bureau of […]

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Does Social Media have a Formula?


It seems more and more companies are putting a process together for automated marketing. As more and more companies continue to stage “push marketing” for their social media sites, is there something we are missing? more about the perceived While automation in tweeting and Facebook posting certainly has it’s place and can be a time […]

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You Don't Need Mammoth Words to Create Imagery


Are there any new marketing campaigns out there? I just ran across some new campaigns for radio, church, and the Web – all proving that you don’t need mammoth words to create visual imagery in someone’s mind. Here are some examples I’ve seen and heard: A radio commercial, “Have a luau in your mouth” Mentos. […]

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