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Writing Tips to Make Your Blog Post SEO Friendly

Anatomy of a Blog PostHere’s the anatomy of a blog post in Word Press outlined just for you.  Writing for the web should never be random and this tool will help you get focused.    First of all, think about the purpose of your blog.  Are you trying to sell something?  Are you providing services?  Are you demonstrating your offerings through photos?  Turn those goals into words.  Each and every post must have a purpose and a goal for conversion (a phone call or email) and this purpose must reflect the overall goal of the blog through words. After all, that’s how people search the net.

Install this Plugin

The SEO by Yoast plugin is pretty powerful.

  • The most important page is the home page meta description which is read by Google and is visible when someone “google’s your name (or the name of your business).
  • Put some serious thought into this description.  It needs to be clear and concise.  Don’t worry about any of the other settings for now.

SEO by Yoast

SEO Part 2

Each BLOG Post has a meta description (text information that shows up for each post on Facebook and in the search engines).

  1. Each and every blog post needs to have a focus or goal.  In other words, this keeps your writing on track.
  2. For instance, if I was writing on the benefits of Underwater Basket Weaving, then I first think of my title:  The Lost Art of Underwater Basket Weaving or Three Tips for Future Underwater Basket Weavers
  3. Come up with a header to support that. The header is actually more important than the title and clarifies even further the purpose of your article.
  4. The meta description shows up on Facebook when you share your link there.

Audit of a Blog Article

I recently read a blog article, for a friend entitled, “The Spiritual Me vs. the Physical Me” and tried to determine the main point.  With the freedom to make changes, I came up with “Making Nutrition Changes”.  While this may not be the thought the author wanted to convey, it got me on the right track.

  1. At the bottom of the page, there is a section called Word Press SEO by Yoast.  My focus key word for this post is now “Making nutrition changes”.
  2. This is the meta description I came up with to describe the article and support the key word:  “Making nutrition changes with Made to Crave. I’m matching up the inside heart God has stitched back together to my outside body.”
  3. Now for a look at the score:

Your focus keyword was found in:

Article Heading: No

Page title: No

Page URL: Yes (1)

Content: Yes (1)

Meta description: Yes (1)

4. Notice the article title does not match the goal of the page, so I am still looking for a “green light” for the page.

5. To seal the subject and content for the page, I rewrote the starting sentence to introduce the content, instead of beginning with, “Let’s get to the Point”.  This is the new first sentence: “Making nutrition changes has never been easy, yet once I compared the spiritual me to the physical me, the revelation began to unfold.”

6. The page URL needs to match the focus key word and can be changed by scrolling up to the Permalink under the title and clicking “edit”.

7. I changed the article Title / Heading to: Nutrition Changes Unveil the spiritual me vs. the physical me.

8. Now I have changed the goal for the page to: “Nutrition Changes” and I have a GREEN light .  You will see the SEO check color button on the upper right hand part of your edit page and also in the summary view of  “all posts” pages.

  Yoast Grading Tool for WordPress

 9. When you are stuck, it’s easy to go to the next tab called Page Analysis under the Yoast section.  This feature will offer solutions like, no images for this post. It’s easy to put your same key words into your photo description, so don’t forget about this easy key to SEO.

10. By clicking on Social, you can drop a separate meta description when you share on Facebook (if needed).

The Focus Key Word

When you first enter your proposed focus key word, a list will display which previews similar terms being used in the marketplace.   This is extremely helpful, and Yoast describes this feature best:

“The focus keyword input field has a bit of functionality to help you figure out what would be a good choice for that keyword. If you start typing, it opens a drop down with suggestions; these are loaded from Google Suggest and mimic what you’d see if you’d enter the search terms in a Google search field. If people are searching, they’ll almost always get a drop down like that now, so the contents of it should be something you take into account when determining your focus keyword.”

By choosing my focus key word, “nutrition changes” I have chosen a term that is not obscure, but one searched for on Google by others, so all the components of the blog article are now in sync.

I hope these tips inspire you to blog in a more focused way.  It’s also recommended that you go to the plugin page and “start the tour” for a complete overview of SEO and your wordpress site.  It takes a lot of time to optimize a page and to learn the proper methods for doing so, so be patient with yourself.

What’s next?  More reasons to blog, so stay tuned.  By the way, if I can help create any articles so that your business can be seen better in the search engines, please contact me.


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